Can Your Business Benefit From Facebook Marketing? by Mark Maupin

Facebook is to marketing what space was to man - a vast frontier which is dangerous, yet lucrative. There are untapped resources in both places, virtual and astronomical. To be able to take advantage of marketing on Facebook, you have to know what it takes to find success, and this article explains it all. Marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a "Promotions" tab and highlight items you have on sale, coupons you've made available or even contests you're running. It's a great way to allow your followers to easily keep up with what's going on. Connect your Facebook page with others who are willing to help spread the word for you. If you want to get the ideal results from using Facebook, the key is to have an insane number of people that Like your page. If you have someone on your side, it can be easy to acheive this. Link all of your content to your Facebook page. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too. Do not hesitate to share links to other sites on Facebook. If you come across an article or a video your audience will be interested in, think about sharing it on Facebook. It is best to avoid sharing links to website you are in competition against or you could lose customers. Write posts with real value. Facebook isn't just about informal conversation. Those that supply meaty posts will often find that there's a big audience out there just looking for that type of content on the platform. Be that person or company that delivers exactly that type of content. You'll see great returns. If you are going to share images with your fan base, make sure that you know exactly who or what is being portrayed. Posting a picture of one person and saying it is someone else is a very terrible faux pax. It may give people the idea that they are not individuals in your eyes. If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees "Promoted", they think it's a "Sponsored Ad" and tend not to click on it. Your current fans won't think that way as they already know who you are and what you do, and obviously like it. Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don't check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally. Provide value in every post you make on your Facebook page. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. Try not to "sell" too much, though, or your followers will quickly tire of seeing your name pop up on their news feed. Step one when it comes to creating a Facebook marketing campaign is to write down your goals. What exactly do you want to come out of all of your hard work? Do you want to increase profits? Do you want to retain loyal customers? Do you want to create relationships? Ask other people that you know for advice regarding Facebook if you are new to it. Facebook has been around for many years now, and thanks to this, many people have learned a great deal about how to effectively optimize a page on the site. You will likely be surprised at how much there is to learn. Post status updates on a regular basis. In order for your page to be seen, you will need to post things, such as status updates. These status updates should be relevant to your company and not random things that your audience will not care about. Try to post something at least every day or two. Make use of the post scheduling tool on Facebook. Keeping posts regular, rather than clumping them together and then leaving the page to sit, will draw more visitors. If you don't believe you will have time in the future to make weekly or daily posts, create several time-neutral posts at once and schedule them to appear at a later date. Respond to the questions and comments on your Facebook page. This means both in your inbox and the ones that are left on your page. This can eat up a lot of time, but the user engagement you get as a result is worth it. Post content regularly. Businesses that do not update Facebook at all are sometimes assumed to be shrinking or out of business. Businesses that post rarely are seen as lackadaisical or too casual. Try and post a few times a week to stay fresh in people's minds without being there every single day. With all of these tips in mind, prepare to begin your Facebook campaign planning process. Sit down and get to work creating goals, figuring out your target audience and deciding why you're doing what you want to do. Once you have the answers, you'll be ready to reach for success.

What is Internet Radio? Answer at College Event!

 

Television, Radio and Internet Radio Marketing

The Entrepreneurial Institute and Resource Center has arranged a special treat.  Dave Wes will be sharing his interesting background in television and internet radio advertising. The following topics will be discussed:

• What is Internet Radio

• Developing Syndicated Television Shows

• Making Sales and Commercials for TV, Radio and Internet Radio

• Getting started in Television and Internet Radio

Dave Wes has been in Radio for eight years. He has also been in television for approximately the last six years.  His show; ‘Dave Wes and Friends’, features a positive spin on things happening in the Detroit metropolitan area.  The show covers politics, small business, health, education, entertainers and professional athletes.

Dave worked at the Detroit Mix station (92.3) for five years and co hosted shows with Steve Harvey, Frankie Darcell, Michael Baisden and Pastor Marvin Winans.  He also had his own show at Detroit radio station 107.5, and additionally co hosted a show there with Mason.

On television, Dave started his show on Comcast cable, then proceeded to TV20 and finally to station WADL.  Dave has a production team for both television and radio.

Event Date:	Thursday Aug 1, 2013
Event Start Time:	6:00 PM
Event End Time:	9:00 PM
Location:	Wayne County Community College Cooper Conference Room 5901 Conner St Detroit, MI, 48213
Primary Phone:	Mark Maupin 248-939-6232
Primary Email:	Maupin.mark@gmail.com

Useful Advice For Your Internet Marketing Needs "by Ralph Maupin"

If you are completely new to the world of internet marketing, then you are probably thinking that a list of tips on internet marketing will help you so that you can begin successfully promoting your website. Listed below are some tips to get you started with your internet marketing plans.

Remember to check every resource you have available and use it to your disposal. If you have friends that are web designers you might want to have them help you with your site. People who are experienced in the field have knowledge of what online viewers are looking for, don't be shy to ask for advice when it could pay off greatly in the long run.

Get e-mail software for marketing purposes. This allows you to manage an e-mail list and allows you to automate some of those functions. E-mail software frees up time for you to concentrate on other business, and what's more, looks professional and makes subscribers trust that you are competent and know what you're doing.

Ensure that your customers will return for future purchases by only offering quality products. Talk to people who own the products already, or buy them to try on your own. A sincere recommendation will go a long way and it will keep the customers returning to make purchases in the future.

Internet marketing can be a very cost effective way of advertising. Television and radio advertisements can cost thousands of dollars for mere seconds, and although this method of advertisement reaches a broad audience, it can be expensive. Marketing on-line also reaches a broad audience, but for a fraction of the cost.

You should include as many links to other websites on your own pages. If these links attract a lot of visitors, chances are this will encourage people to link back to your website. Make sure you do not link the website of a competitor though. If a website never links back to you, stop creating link for it.

If you use short URLs through websites that offer a shortening service, make sure that the visits count for your website and not for the URL shortening service you are using. Read about these services before you use them, and choose one that uses a 301 redirect to your actual URL.

Putting free samples and coupons inside the boxes when you ship customers orders that are related to the product is a great idea. Many customers will look at the coupon as an added incentive for returning to the website for more purchases.

One particularly effective internet marketing tactic for retailers is the creation of an exclusive online-only club or group membership that includes special discounts, free merchandise, or event invitations to customers who sign up. These clubs are usually free, but some luxury retailers offer varying paid membership levels that offer increasingly prestigious benefits.

Even if you've built the greatest website ever, it won't promote itself. You're going to have to make an effort to sell your website to potential customers, and give them a reason to visit. Use blogs, social media sites, and face-to-face contacts to attract more visitors to your site.

There is nothing wrong with asking users if they would put a review of your site on different places on the web. You can set things up so that users will get a message after they make a purchase that would thank them for their business and ask them to write about their experiences online.

It's well-known that people feel respect for those in authority in a business. Don't be afraid to let it be known that you are indeed the head honcho. Refer to yourself as the 'President' or 'CEO' of your company.

Before you even get started as an internet marketer, make sure that your business correctly reflects what you're attempting to sell. A name says it all in this modern age. McDonald's is the exception; Burger King is the rule. If you can understand that, you're on your way to finding a great business name.

Differentiate your product. If your niche has a variety of choices, why would they purchase your solution? Research competing products and note their attributes. Join user forums and interact with users to discover wanted features that these products lack. Incorporate as many of these features into your product, as is feasible.

Consider a gift with purchase for new or repeated customers to show they are appreciated. It can be well worth the cost of these extras when you consider the return business that these small tokens of your respect will inspire.

A great internet marketing strategy is to offer some sort of reward to customers who refer other people to your site. Try offering some sort of coupon or rebate to people who bring you more business. This is a great way to expand the amount of traffic your site receives.

One of the things that you need to have in order to be successful in internet marketing is to have a professional looking website. If budget is a problem, there are lots of free graphic tools that you can use online. The internet is full of free stuff and all you need to do is find it.

Use the word "important" in your Internet advertising. "Important" is a very important word to use since people don't want to ever miss out on anything that might be important. It's an eye-catching word, and you should use it when you can to draw customers to the ads on your site.

First impressions can last a long time in the internet marketing world, so make sure that your content will be something visitors to your site will remember in a positive way. Get to the point and serve up some value in the first few paragraphs. Put your best information right at the top.

As you can see from the above list of tips, internet marketing can be very useful in getting your products and services the exposure that they need to thrive. After following these tips, you will no longer be new to internet marketing, but you can become an internet marketing pro.

Check Out These Home Business Tips Today! "Dave Jones"

Setting up a home business and being successful with it, is not an easy feat. Most people who attempt doing this, ultimately, fail. However, there are people who do succeed. If you are serious about setting up a home business, follow these pieces of advice below and you will be on your way to being successful with a home business.

When running a home business be sure to schedule specific business hours. It can be extremely difficult when you start a home business to stay out of the office, but if you want to keep your sanity and maintain a positive relationship with others you want to be sure to make time for each, and set a standard that others can expect from you.

When starting a home business, select a product or service that you are interested in. If you are passionate about what you are doing, the likelihood of your business becoming a success is substantially increased. As a bonus, you will enjoy yourself everyday, and your new business will not seem like work.

One of the reasons why many people decide to become involved in home business is so that they have more time to spend with their kids. However, as their business grows, they also easily find themselves in situations where their kids impede their ability to work effectively. Just because it is a home business however does not mean that a nanny, babysitter or daycare center is out of the question. Don't ignore these resources just because of the fact that it is a home business!

To protect the identity of you and your family get a P.O. box for your business, especially if you do business online. You should never post your home address on the internet. If it falls into the wrong hands you never know what might happen. Practice common sense.

Follow all of the laws in regards to your home business. If you don't, you might encounter fines, closures and embarrassment. Make sure there is no reason for someone to complain. If they do, at least you will know beforehand if the laws are on your side. That means little traffic and very discreet signage. Be invisible.

The name you select for your home business is critically important and will play a large role in determining whether your business succeeds or fails. Your business's name must make sense and be easy for consumers to remember. When deciding on a business name it is also a good idea to find out if the domain name is available. Ideally, your domain name should be the same as your business name.

Determine an advertising budget for your home business. It is important to trade with other companies, offer a selection of free products for prizes and have other means of advertisement. However, the costs can quickly add up, so it is important to be aware of how much you have to spend and stay within that limit.

Don't start a home business on a topic that you know nothing or very little about. Running a company is not the proper time to start learning about that industry. You should have an intimate knowledge of the subject before you even think about taking out a loan or investing your own money.

It's important to advertise your home based business. This will bring you more customers which means more money for you and your business. Free advertisement can be done by blogging about your products and/or using a social media site like Facebook.

Publicize yourself using what's available. Place a bumper sticker on your car that has a link to your website, for example. Sponsor a local event and display a large poster with a link to your site on it. Use every opportunity to market yourself well and your website will become very popular.

A good home-business tip is to simply do what you know. Don't start a business that you don't know anything about, just to make money. You won't know what you're doing and your business will probably go under. Stick to subjects you're familiar with and have knowledge about.

A great tip for your home business is to consider advertising by means of fliers or postcards. This is a great way to reach people that might not have seen your other advertisements, and also a good way to get your name out there. Look for deals provided by local shipping companies.

Therefore, the above article demonstrates that success with home business is possible. However, you will have to put in some hard work, especially in the beginning, in order to get your business to take off. If you don't have the determination, then do not attempt to start a home business. But, if you do, then apply these pieces of advice and do it.

Proven Email Marketing Strategies That Are Successful "by Marcus Maupin"

Limit the number of emails you send to your clients to avoid overwhelming them. When a campaign for email marketing is run, you should ensure the message is relevant and sticks out from the rest. Sending out interesting emails customers open to further communications. This article can help you build better email marketing messages which your customers will wish to read.

While online promotion is essential, don't overlook the opportunity to promote your mailing list offline. To build both new subscribers and potential clients, look for any opportunity possible to get the word out. Some great opportunities to build your business can be found at networking events, trade shows, conferences and local gatherings.

Be persistent with your email marketing messages. It can take as many as twenty emails to one prospect before you routinely have their attention. Try telling a good story through your messages. Hook them with a few messages and let it unfold over a series. Running contests that span several weeks are good way to do this.

Make sure you have the client permission before emailing them. People consider emails that they didn't sign up for as spam so they generally just throw these messages away and don't bother reading them. You could also violate your ISP's policies by sending mass emails to consumers who do not want to receive them.

Capture the attention of your readers with the right subject line. You might want to se from 30 to 50 characters and create a sense of urgency. The subject line should give an indication of what the reader can expect once they open the email. Including an attractive incentive will increase the interest of recipients.

Develop content that is interesting and informative to your customer base. The message should be engaging, and not filled with dry, boring content. The recipients are more likely to read it all the way through if it is not too long. As they see that your content is relevant, your reputation will grow.

Your emails should be readable sans images. Many email providers disable images by default, and unless the user changes their settings, they will not be able to see any images you include. Because of this, any images you include in the emails that you send should also be followed by comprehensive text.

Avoid using e-mails that convey critical information via images. A lot of email clients will block images right away. This may make your messages look unreadable and unattractive if you are too reliant upon images. The most important information needs to be in the email's main text. If you must use images, be sure they have useful alt tags.

Use the right font for the right message. Your font should be indicative of your style and email message, and not convey a message that you don't wish to send. Choose one that is simple and popular, rather than one that you think is really cool, but not everyone may have.

Do not send too much information in one email. Customers will get frustrated and overwhelmed if there is an overabundance of information in a single email. Instead, put a sufficient amount of information in a series of emails and be sure that each one contains a few paragraphs. This will keep their attention.

Try following up to your clients with a FAQ section. Include a link onto your email that says to click here to view the frequently asked questions in order for them to have a better understanding of your company. The concluding postscript could inform them to make sure they see you in action.

Try testing the layouts of your messages on various platforms. When you are happy with the design on your computer, use email clients, all applicable browsers and operating systems to test it out. The way that Windows Hotmail looks is very different from the way Linux Gmail looks.

You might want to send a follow-up email to your clients that includes a caution if your products or services supply is running low. You could include a link that tells them to click here and begin. The ending postscript could tell them to act now before your supply runs out.

When utilizing e-mail marketing, make sure that you never spam your customer's inbox. One of the quickest ways to lose the trust of your customer is to send spam to his or her email address. To make sure your marketing practices fall within mandated regulations, thoroughly read the CAN-SPAM act.

As previously stated, your email campaign must run on something that interests your customers. If your messages are no different than the fake Rolex and mortgage spam they receive every day, your customers will leave your list and tell their friends about that spamming email list they mistakenly signed up for. Using what you've learned here will assist you in creating marketing emails which work.

Everything You Need To Know Pertaining To Article Marketing "by Gus Maupin"

For people out there who do not believe that article marketing is a working method and a lucrative online business opportunity, all you need to do is follow a few websites around and find their content strewn about cyberspace. Connect the dots, and you'll find your proof. Likewise, read these tips to copy the formula.

Utilize the "advanced search" option on your search engine to get the best results for your search. This is especially efficient when doing academic research for a paper. In the "search within a site or domain" option, write ".gov", or ".edu." This action only pulls results from sites with these endings. This ensures that the search results come from academic or legal sources, which is crucial to writing a paper or official journal.

Be sure to have a content-heavy email list. If anyone signed up to your list thinks you're spamming them, they could report you. Give them information they actually want. People will unsubscribe to you if you do not do this, which will cause you to lose customers in the long run.

Make sure the articles you post on your website are not only fresh and interesting but also well-written. An article that contains grammatical errors and misspellings instantly conveys a sense of incompetence. Proofread your work not once or twice but three times. Use a reliable spellchecker. An attention-grabbing, polished article is one that people are going to want to share.

Market your articles better by making them more attractive to your readers. You need to keep them organized in a format that allows for easy readability. Break your articles into paragraphs and try making lists with numbered bullets for better organization. It makes it easier for your readers to read and find important information in your article.

Do not try to pass on other people's work as your own. The golden rule in article marketing is to be original. Your content must be your own or you will develop a reputation in the industry as a content thief and your newfound career will be over before it starts.

Make your articles lead readers to a next step. While many readers prefer the idea of a tidy, five-step solution, most realize that a single article is unlikely to contain everything they need to know. Write your article with the intention of giving your readers a step to take after they have read your advice. Build that into your article and lead them right into your sales funnel, with the promise of better things to come.

Sometimes when a person is looking for a creative or new way for them to market through an article using an article that is not blatantly marketing something can be the best way. By producing an article that does not directly shove a product in someones face but subtly suggests it one can have more success.

When you proofread articles prior to submitting or publishing them, you will probably find more than a few long sentences that seem clumsy and hard to understand. Rather than sweating bullets over mending these sentences, take a Gordian Knot approach: cut them in two. Replacing a complicated sentence with two (or more) simple ones is perfectly valid English usage.

When promoting your online articles, you should aim to republish them in a free blog platform like Blogger and WordPress.com. You do not have to be concerned about duplicate content because search engines know the origin of the original site. These blog platforms have a potential of drawing more people to your articles.

To get started with article marketing, you need to find a good article directory. One of the top ones is eZineArtilces, though if you do a quick search on the internet, you will be able to find many more in no time. Once you have the directory,you will know where to start submitting your work.

Adding photos that are pleasing to the eye is a nice touch, but be sure that they are not copyrighted. If possible, host the picture on your web site so that article readers can click from the photo in your article, and be taken back to your site.

Your articles should be relevant, useful and of high-quality. This is the most important piece of information. If your content is written to boost your own profile rather than to provide information of real value, readers will notice.

A compelling title for your article will draw in an audience. If the headline is dull, common, or unclear, then there is only the smallest chance that many people will end up reading the whole article. Once you have caught their attention with an interesting article title, you can be assured they will finish reading the content.

Choose longtail keywords when you start out with article marketing. You'll boost your search engine rankings by doing so. Long-tail keywords are searched often monthly, so this could provide you with some orders.

When it comes to article marketing, quality is better than quantity. Visitors will want things to read that are rich in content and are informative. They don't want a ton of vague articles that don't really say much. Always be sure you focus on maintaining quality when you market articles.

Finding a successful article marketing formula is important if you hope to oversee a lucrative, productive campaign. Going about it the wrong way is a colossal waste of your effort. Make sure that you're not wasting time and money. Follow what you've read above to build your article marketing campaign.

What It Takes To Achieve Your Affiliate Marketing Goals "by Mark Maupin"

For everyone starting a new enterprise or seeking to grow and expand an existing enterprise, affiliate marketing may very well be the ideal tool to pursue your goals. While the internet may provide you with a wealth of information on the topic, wading through the information may be overwhelming. This article is meant to provide you with succinct tips on affiliate marketing.

A blog will be a regular way for you to interact with visitors, customers and anyone who is involved in your field. A blog sets you up as an expert and allows you to get feedback from the people that you want to buy your product or service.

To increase the success of your affiliate marketing, provide your visitors with an explanation of the products that you have chosen to advertise. If you tell your visitors the benefits of the items you are promoting, as well as, show your support for the items, you can convince your visitors to purchase your affiliate company's products.

Learn how to create an e-book about your affiliate marketing product to add value to your product and build your circle of potential customers. It's easy to create an e-book, and you can offer it to potential clients in exchange for their names and e mail addresses. In this way, you will build a list of people who have expressed an interest in your product and will be happy to hear more about it.

At the end of the year you should make sure to send out a thank you to all of your customers for working with you over the past year. You can also tell them that you would like to see them next year and give them a preview of what to expect. People always like it when you try to connect with them.

Affiliate marketing services are there to help you get all the links you want in one place. The benefit is that you have access to many links at once with little leg work. The down side is that you lose a bit of profit, as the middle man has to get his share too.

There is absolutely nothing wrong with asking an affiliate program for references! A good company will provide links to websites already making a profit off their partnership, but if they don't, ask! If they refuse to answer, or really don't know, then that is NOT a program you want to risk your reputation on.

Be selective when you choose your affiliates. The best sites to work with are the ones that have highly-searched keywords, but have the smallest amount of competition. There are several marketing-geared websites that can test for these factors. When you select the best affiliate, you are more likely to make good money.

Keep the dream that your prospect is trying to succeed in the forefront of their minds. Show off the pictures of your cars, your homes, your children graduating from college that you paid for. Let them imagine that those pictures are theirs. Remind them that you got all of this because of your program.

Look at your website with a critical eye. Does it take way too long to load? Does it look like it was built in 1990? Poorly-placed navigation or amateur-looking graphics can undermine buyers' impressions of your product. Invest money in a web or graphic designer that knows how to present your site's information in a way that appeals to customers, rather than your business preferences.

A great affiliate marketing tip to increase the success of your business is to take your time when choosing affiliates. More often than not, if you hold out, you can find a product that has a generous commission. It is not uncommon to find a product that offers up to 50 percent of the profit after the sale.

A great tip that affiliate marketers can use to check on the quality of the companies they are dealing with, is to contact them pretending to be a customer and check their phone order system. If you find it difficult or have a bad experience, there is a good chance your customers will feel the same way and not buy anything.

My number one recommendation for anyone who works from home is to find a good accountant who knows how to deal with entrepreneurial tax clients! Affiliate marketing can be a sticky tax subject, because the money often can come from international companies, your income changes from month to month, and you can claim many expenditures. Your accountant will be able to guide you through all of that and get you the greatest deductions possible.

Join an affiliate marketing forum to get fresh ideas and advice. There you will find groups and forums that can help with the latest trends in the industry, and you'll find answers about anything you are unsure about.

Record a podcast as an affiliate marketer. iTunes is now very popular and large numbers of web users are now listening to audio tracks for information instead of reading webpages, so uploading a podcast is a great affiliate marketing technique. Additionally, when potential customers hear your voice, they will be more likely to trust you.

As you may now be aware, affiliate marketing is an efficient and cost effective method for marketing your business to new customer pools that you may not otherwise, be exposed to. By applying the tips and advice from this article, you will help increase the exposure of your business and may very well begin your journey to success.